The Digital Age has caused many changes in our lives. New behaviors have been formed in response to the sudden COVID-19 outbreak. Many businesses have closed their physical doors, and online stores are now considered the main trading channel.
With a boom in the eCommerce marketplaces, developers are working on upgrading their software and providing a solid, reliable platform for users. Magento is one such platform where various developments happen almost every day. Over 250,000 developers are building new features, bug fixes, and upgrades.
To get ahead of your competitors, you must know about the latest Magento web design trends. Here are the top trends that you should keep an eye on this year:
Focus on Customer Experience
Putting your customers first and implementing user-interactive experiences ensure that they have good interaction with your company.
When customers know about and have used some of your products in the past, they are willing to take more risks to try out new items because you already have their trust. You will have a continuous stream of income from existing customers. Getting new ones will just be icing on the cake.
Personalizing email marketing is a great way to make customers feel more connected to the brand. It can go a long way in building lasting relationships and bringing them back for more.
Some personalized emails could include: newsletters with a personal recommendation, cart reminder that urges customers to spend more, promotional content that cross-sells and up-sells, and order status tracking that offers product recommendations.
Voice Search Optimization
As the popularity of voice assistants like Alexa and Google Assistant rises, more businesses are looking to integrate these features into their applications. Magento stores can use these tools to offer customers help at each stage of the shopping process. Marketing experts believe that voice search optimization can tremendously improve online sales. Thanks to this technology, store owners will have a way to understand clients’ needs and make recommendations accordingly.
Mobile-Friendly Design
Online shopping has shown that 4 out of every 5 customers purchase online using their mobile devices. This number is expected considering the worldwide outbreak of the Coronavirus, but it still shows us a clear trend of how people buy nowadays. Creating a mobile-friendly Magento design must be part of your list.
Exploring the Social Media
Social media is a highly effective tool for raising awareness about your brand and triggering sales. People take the reviews of their friends, colleagues, and influencers much more seriously than traditional adverts on social platforms. The content you post is crucial in building trust and motivating users to explore your site further – think about it as a gateway to further engagement!
AR/VR
Augmented reality and virtual reality are powerful tools in Magento web development to enhance buyer experience. Using these technologies, you can add an extra dimension to products and make it easier for customers to browse products. AR/VR technology is beneficial for clothing businesses specifically because it allows users to check how clothing looks before they buy.
Summary
Online stores run on a digital basis, and to stay on top of the game and not be cut out, one has to keep up with all of the latest trends. It’s just not enough to start up a project with already accustomed features.
Day by day, it becomes more critical for eCommerce enterprises to have apps that match the times as new technologies emerge out of nowhere at any given moment. Facing the constant flow of modifications may pose a challenging experience. We’re here to remind you that it will all be worth it when your product is giving its competitors a run for their money!
