This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.
Streaming players are some of the most versatile gifts in the tech world. They’re small enough to fit in a stocking but powerful enough to offer entertainment for the whole family. And let’s be honest: Cuddling up with your media streaming device in front of the TV to watch your favorite shows is a perfect way to spend a cold winter day. So if you’re thinking about giving yourself or someone you love the cozy gift of streaming, but are unsure of which device will work best, you’ve come to the right place.
We’ve reviewed nearly every streaming device and major smart TV system on the market today, including Roku, Google Chromecast, Amazon Fire TV and Apple TV. These add-on streaming devices often have simpler remotes, more apps, better search and more frequent updates than the smarts built into your TV set, especially older models.
We’ve rounded up a list of our favorite streaming devices for the 2021 holiday season and the Roku Streaming Stick 4K and the Roku Express 4K Plus are neck-and-neck in our race for top overall pick. The Roku Express 4K Plus is normally cheaper than the Streaming Stick 4K, so it’s usually our top Roku pick. But sales prices have fluctuated on both of these models this holiday season, so we generally recommend the cheaper of the two.
That said, Roku faces stiff competition from Amazon, Apple, and Google, who also have plenty of streaming stick and streaming box devices to offer.
Read more: Best streaming service of 2021
Roku Express 4K Plus
Best streamer overall
Sarah Tew/CNET
Roku is our favorite streaming system, with the most streaming app options, the simplest streaming platform interface and the best search. It also has a content-agnostic platform that doesn’t push any one media streaming service provider, like Amazon Prime Video or Apple, over another. The Express 4K Plus is one of the cheapest streaming TV options with 4K HDR. (Even if your current TV doesn’t support those formats, your next one probably will.) Thanks to the AirPlay update, this 4K Roku device is one of the least expensive ways to connect your iPhone or other Apple device to your TV. It makes a great gift for those looking to get the most out of streaming without breaking the bank.
Read our Roku Express 4K Plus review.
$25 at Amazon
$29 at Walmart
$25 at Best Buy
Roku Streaming Stick 4K
Best Roku with Dolby Vision
Sarah Tew/CNET
The Streaming Stick 4K offers support for Dolby Vision HDR, while the Express 4K Plus does not. It also lacks the wired Ethernet connection found on the Express 4K Plus. The other main difference between the two is the Streaming Stick 4K’s narrow rectangular design, which plugs directly into an HDMI slot in the back of the TV. Both streamers offer a voice remote, 4K HDR streaming and Roku’s excellent interface, which we like better than Fire TV or Google TV. We’re typically not sold on the Dolby Vision upgrade, mostly because we don’t think it provides a major image quality upgrade over standard HDR. But we do think it’s worth picking up the Streaming Stick 4K when the price is the same or cheaper than the Express 4K Plus.
Read our Roku Streaming Stick 4K review.
$39 at Amazon
$40 at Target
Chromecast with Google TV
Second-best streamer overall
David Katzmaier/CNET
Those looking to give the gift of Google should love the Chromecast with Google TV 4K streaming. It isn’t quite as good as the Roku Express 4K Plus, but this TV streaming device comes closer than any other device on the market. It outdoes that device by adding Dolby Vision compatibility, but its biggest smart device strength is Google Assistant voice search, which works well for finding stuff to watch. We also like the impressive integration with other Google services, such as Google Photos and YouTube TV. The interface is more evolved-looking than Roku, but ultimately we prefer Roku’s simpler approach and no-nonsense search results. That said, the new Chromecast media streaming device is a better smart streaming device choice for those already living in Google’s world.
Read our Chromecast with Google TV review.
$40 at Google
Apple TV 4K
Best for Apple fans
Eli Blumenthal/CNET
The perfect foil to the affordable 4K streamers above, the new Apple TV 4K still costs too much, but is a good choice for people who want to check every feature box — or who just want an Apple device to use Apple Arcade for gaming or take full advantage of their Apple One subscription bundles. Video purists will appreciate its flexible media streamer HDR and TV calibration feature, while those with older Apple boxes will love the new and improved remote.
For most people, however, Apple’s venerable remote control streamer just isn’t worth the money, especially now that Roku has nearly all the major apps and AirPlay. If you really want Dolby Vision, you can find that on Roku, Google and Amazon devices at less than half the price.
Read our Apple TV 4K review.
$150 at Amazon
$179 at Apple
$180 at Best Buy
Amazon Fire TV Stick Lite
Best budget streamer
Let’s get this out of the way first: If you prefer the simplicity of Roku’s app-based menus, you might like the Roku Express better. But the Lite trounces the Express in features-for-the-money. This Fire TV remote control device’s biggest advantage is a remote with built-in voice search and control (the cheapest Roku with a voice remote is the Express 4K Plus) thanks to Alexa. The Fire Stick’s remote also doesn’t need line of sight to work. If you’re looking for a cheaper gift, the Lite is your best streaming device bet.
Read our Amazon Fire TV Stick Lite review.
$20 at Amazon
$20 at Best Buy
$20 at Crutchfield
Amazon Fire TV Stick 4K Max
Fastest streamer
Sarah Tew/CNET
If you’re looking for a speedy device, look no further than the Amazon Fire TV Stick 4K Max. The Max loads 4K content apps almost immediately, and navigating around the system is swift and smooth. Even better, the Max supports Wi-Fi 6 and nearly all the latest playback standards, including Dolby Vision. The downside to the Max is its Fire TV platform and the fact that ads are featured prominently throughout. We just don’t appreciate the TV becoming a giant rotating billboard for content or ads when in screensaver mode. But this is a good choice for the Amazon lover on your list. The Fire TV Stick 4K Max is the best Fire Stick on the market today, and it’s worth the extra money over the standard Fire TV Stick 4K.
Read our Amazon Fire TV Stick 4K Max review.
$35 at Amazon
$35 at Best Buy
$35 at Target
Nvidia Shield TV
Best for gamers
Sarah Tew/CNET
Sure, it’s an expensive media streamer at $150 — and that’s before adding a game controller — but if you want a Jack-of-all-trades video streaming player, the Shield is it. In addition to a streaming media player with 4K streaming and HDR, it offers a robust library of games, both console-level and Android, Steam Link, built-in Google Assistant complete with smart home control, NAS access, Plex server capability, HDHomeRun integration and much more.
Read our Nvidia Shield TV review.
$130 at Amazon
$150 at Walmart
$130 at Best Buy
FIND THE PERFECT GIFTUnder $50Under $100Under $250Under $500Allallmomsdadsgrandparentsfitnesstravelersteenspreteenstechgaminghomefoodieskids67 results
LG C1 OLED 65-inch
$1,797 at Amazon
The Mirror
$1,495 at Mirror
Samsung Galaxy S21 Ultra
$1,166 at Amazon
Dell G15
$1,100 at Best Buy
Vizio MQ7 65-inch
$1,000 at Amazon
HP Pavilion Aero 13
$1,000 at HP
MacBook Air M1
$1,000 at Best Buy
TCL Series 6 TV 65-inch
$999 at Amazon
iPhone 13 Pro
$999 at Apple
Samsung Galaxy Z Flip 3
$925 at Amazon
Lenovo Yoga 7i (2-in-1)
$850 at Best Buy
iPhone 13
$799 at Apple
DJI Minin 2 Fly More Combo
$600 at Amazon
Arcade1Up Arcade Machine
$600 at Best Buy
Google Pixel 6
$599 at Amazon
Acer Chromebook Spin 713
$530 at Amazon
TCL Series 4 TV 65-inch
$529 at Amazon
iPad Mini 2021
$500 at Best Buy
Xbox Series X
$499 at Amazon
iPhone 11
$499 at Apple
Sony PlayStation 5
$499 at Amazon
Apple iPad 2021 (9th generation)
$470 at Amazon
Nintendo Switch OLED
$429 at Amazon
Apple Watch Series 7
$399 at Best Buy
Apple Watch SE
$269 at Amazon
Sony WF-1000XM4
$250 at Walmart
Theragun Mini
$199 at Amazon
Atlas Tea Club
$199 at Atlas Tea Club
Fitbit Charge 5
$179 at Amazon
Madewell Transport Tote
$178 at Madewell
Apple AirPods 3
$169 at Amazon
Perfect Pot
$165 at Our Place
Coravin Wine Preservation System
$150 at Target
Bose SoundLink Flex
$150 at Best Buy
Illy Y3.3 Espresso and Coffee Machine
$149 at Amazon
Kindle Paperwhite 2021
$140 at Amazon
Best of Dylan’s Candy Bar Gift Basket
$100 at Dylan’s Candy Bar
Disney Plus Gift Subscription
$80 at Disney
EarFun Air Pro 2
$80 at Amazon
Keurig K-Slim Coffee Maker
$79 at Amazon
Letterfolk Customizable Tile Mat
$75 at West Elm
Mosaic Plant-Based Meal Delivery
$70 at Mosaic
Fujifilm Instax Mini 11 Instant Camera
$69 at Amazon
Echo Dot with Clock
$60 at Amazon
JBL Go 3
$50 at Amazon
SteelSeries Arctis 1
$50 at Amazon
Crown & Paw Pet Canvas
$50 at Crown & Paw
Nintendo eShop Gift Card
$50 at Amazon
Lunya Silk Sleep Mask
$48 at Lunya
Botley 2.0
$47 at Amazon
Biolite TraveLight 135
$40 at Biolite
Trade Coffee Subscription
$40 at Trade
Blockaroo Blocks
$40 at Amazon
Roku Express 4K Plus
$39 at Amazon
Parks Project Candle
$36 at Parks Project
ThisWorx Portable Car Vacuum Cleaner
$36 at Amazon
Wyze Cam v3
$36 at Amazon
Five S Kneading Massager
$35 at Amazon
Lenovo Smart Clock
$35 at Best Buy
Hydro Flask
$35 at Hyrdo Flask
Gloomhaven: Jaws of The Lion Board Game
$32 at Amazon
Lego Speed Champions Corvette
$30 at Amazon
Lodge Cast-Iron Grill Pan
$20 at Amazon
Spanish-style Wine Glasses
$20 at Amazon
Croissant Light
$19 at Amazon
Lite-Brite
$13 at Target
Fox in the Forest
$12 at Amazon
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