Say what you want about Brave Browser, but it is one of the few web browsers on today’s Internet that is seeing strong user gains year over year.
source Brave
Last year, we reported that Brave doubled its monthly active users to more than 20 million users that are active in any given month. This year, Brave reports that the monthly active user account has crossed the 50 million mark in 2021.
Brave reached 50.2 million monthly active users and 15.5 million daily active users in December 2021 according to the blog post on the official site.
source Brave
Brave Browser, which has not been around for more than a few years, started to report usage numbers in 2017 for the first time. Back then, Brave Browser hat 1.2 million monthly active users. The number quadrupled to 5.9 million monthly active users in 2018, nearly doubled to 11.2 million in 2019, doubled again to 24.1 million in 2020, and has now reached the reported 50.2 million monthly active users in 2021.
Brave revealed several other metrics in the blog post that show considerable growth:
- Brave Search reached 2.3 billion queries annualized.
- Verified Creators are up 30% totalling 1.3 million.
- Brave ad platform revenue increased by the factor 4 over the past 12 months.
- More than 8 million users earn BAT currency via Brave Rewards.
- Highest mobile browser growth in 2021 for browsers with more than 10 million downloads.
- Brave Ads campaigns served 7.5 billion ad confirmation events since its inception.
Brave introduced several new features to its browser and business. The company acquired the open search engine Tailcat in the first quarter of 2021 and has launched the search product as Brave Search in the second quarter of 2021. Brave Search is advertised as an “independent search option” with “unmatched privacy”.
The company integrated Brave Talk in the browser in the third quarter of 2021. Brave Talk is a video conferencing solution that gives users unlimited video calls without privacy sacrifices according to Brave. The technology is provided by Jitsi and Brave launched it as a free and premium version.
Closing Words
Brave is growing on all fronts and adding features to its browser and launching other products regularly. It managed to increase its usage share significantly in the past five years, but it captured just a tiny bit of the market still.
Mozilla, which is struggling to retain users, has more than four times the monthly active users. If Brave’s growth continues, it could surpass Mozilla in 2023 provided that the monthly active users of the Firefox web browser remain at a stable level.
Now You: do you see Brave overtaking Firefox in two years time, or will the browser’s growth slow down?
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