• Home
  • About
  • Contact us
Tech News, Magazine & Review WordPress Theme 2017
  • Computing
  • Entertainment
  • Gaming
  • Mobile
  • Science
  • Security
  • Services
  • Software
  • Space
No Result
View All Result
  • Computing
  • Entertainment
  • Gaming
  • Mobile
  • Science
  • Security
  • Services
  • Software
  • Space
Technovanguard — Be at the forefront of technology news
No Result
View All Result

Spotify targets advertisers with clickable ad card feature

Justin Rowell by Justin Rowell
29.09.2022
Home Computing

Spotify is introducing an advertisement feature that will allow listeners to easily find products mentioned during podcasts.

The call-to-action, or CTA, cards are initially being rolled out to US users across select Spotify original and exclusive podcasts. The Swedish streaming giant announced the move yesterday (6 January) with the claim that it was “bringing interactivity to the audio ad experience”.

The cards will appear as a podcast ad begins playing and again later when the user is browsing in the app. They will feature a clickable link that will take the listener directly to the product website without having to remember a promo code or URL.

These CTA cards will remain visible to Spotify users in the app for up to a week after they have listened to the podcast mentioning the relevant product, or until the ad campaign wraps.

“With the launch of this new ad experience, we’re making podcast ads interactive for the first time, transforming the format from something that can only be heard, into an experience that you can also see — and, most importantly, click,” Spotify said.

The streaming platform said this will feature will provide a boost to advertisers, as its initial tests “have shown twice as many site visits with these new clickable ads compared to non-clickable podcast ads”.

This is the latest feature to be introduced as part of Spotify’s plan to make interactivity the “next great frontier in audio”. It has already introduced video podcasts through its Anchor platform as well as Q&As and polls as part of its bid to increase user-creator contact.

Spotify has also invested heavily in ad insertion technology. It acquired podcast hosting and ad company Megaphone in 2020 in a $235m deal.

Last year, it expanded in the audiobook sector by acquiring audiobook company Findaway and it bought podcast discovery platform Podz in a bid to replicate its music discovery feature for podcasts.

Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Technovanguard’s digest of need-to-know sci-tech news.

The post Spotify targets advertisers with clickable ad card feature appeared first on Technovanguard.


Next Post
Monster Hunter Rise PC Launch Trailer Showcases Screen Filters, PC Exclusive Options and More

Monster Hunter Rise PC Launch Trailer Showcases Screen Filters, PC Exclusive Options and More

Recommended.

How to Preserve Your Capital in a Tightened Regulatory Environment

How to Preserve Your Capital in a Tightened Regulatory Environment

01.02.2024
Tech Industry Faces Unprecedented Workforce Challenges as Layoffs Surpass 2022 Numbers

Tech Industry Faces Unprecedented Workforce Challenges as Layoffs Surpass 2022 Numbers

01.02.2024

Trending.

Google’s Financial Triumphs and Challenges: 100 Million Google One Subscribers, Cloud Profits, and Strategic Moves

Google’s Financial Triumphs and Challenges: 100 Million Google One Subscribers, Cloud Profits, and Strategic Moves

01.02.2024
Singtel Collaborates with Nvidia, Unveils Nxera for AI-Focused Datacenters Across Southeast Asia

Singtel Collaborates with Nvidia, Unveils Nxera for AI-Focused Datacenters Across Southeast Asia

01.02.2024
Technovanguard — Be at the forefront of technology news

Technovanguard - The latest news from the world of IT and modern technologies.

Categories

  • Computing
  • Entertainment
  • Gaming
  • Internet
  • Mobile
  • News
  • Science
  • Security
  • Services
  • Software
  • Space
  • Без рубрики

Tags

best bitcoin casino best bitcoin gambling site best crypto casino bitcoin gambling site btc casino FEATUREDNEWS linkedin connection message linkedin connection request template linkedin connect message examples linkedin networking message template linkedin sales message Recommended top bitcoin casinos Trending

Recent News

Residential homes made of foam

Prejudice to Foam and Its Impact on People’s Lives

02.04.2025
The Strategic Сooperation Between Marketing and Procurement: Unlocking Efficiency in Business Growth

The Strategic Сooperation Between Marketing and Procurement: Unlocking Efficiency in Business Growth

18.10.2024
  • Home
  • About
  • Contact us

© 2021 technovanguard.com. Submit news release

No Result
View All Result
  • Computing
  • Entertainment
  • Gaming
  • Mobile
  • Science
  • Security
  • Services
  • Software
  • Space

© 2021 technovanguard.com. Submit news release